Pricing

How much does it cost? Published pricing for websites, POS, CRM and custom systems (2026, USD)

A website with Impulso Digital Dorado runs $1,200 to $3,500 USD with first-year domain and hosting included; a smart, AI-managed website $1,200 to $3,000; a redesign $900 to $2,500; maintenance from $80 a month; Analytics and Search Console setup from $250; getting found on Google and ChatGPT from $400 a month; POS Lite from $15 a month and a custom POS from $7,000; a custom CRM $2,500 to $6,000; a custom business system $6,000 to $15,000; a mobile app $5,000 to $12,000. That is typically 40–70 % below a US agency for the same scope, because we build nearshore in Tijuana on Pacific time. We publish ranges because "how much" is the first question everyone asks; the quote tool gives you yours in 2 minutes.

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Service
Service	From	Up to	What’s included	Details
New website	$1,200 USD	$3,500 USD	Keyword and question research for your niche and metro area (English and Spanish if you serve both). Site structure: one page per service, a pricing / "how much does it cost" page, and an FAQ page. Copy written for people and AI: search term in the headline, a 40–60 word direct answer, pain → solution.	See service
Website redesign	$900 USD	$2,500 USD	Audit of your current site: which URLs rank, which pages nobody visits, speed and Search Console errors. New structure around what your customers search: one URL per service and metro area, a pricing / "how much does it cost" page, and an FAQ. Copy rewritten for people and AI: search term in the headline, a 40–60 word direct answer, pain → solution.	See service
Get found on Google & ChatGPT	$400 USD/mo + Setup: $600–$1,500	$1,200 USD/mo	Initial audit: robots.txt and AI-bot permissions (GPTBot, ClaudeBot, PerplexityBot…), speed, structured data, Search Console and Bing coverage. Research into what your customers ask Google and AI (keywords + questions), in English and Spanish if you serve both, and a one-URL-per-intent map. Technical setup: structured data (Organization, Services, FAQ), sitemap, llms.txt, hreflang, Search Console, Bing Webmaster Tools and IndexNow.	See service
Point of sale	$15 USD/mo No setup fee · optional setup up to $300	$30 USD/mo	Register and sales from phone, tablet or computer, with biometric login (Face ID / Touch ID) and an app alongside the web version. Inventory with low-stock alerts and barcode scanning using the phone camera. Assisted product entry: the smart button searches the web and fills in name, price and image.	See service
Custom business system	$6,000 USD	$15,000 USD	Discovery of your operation: how you sell, buy, produce and collect today; which reports each person needs. Custom modules: sales and quotes, inventory per warehouse/location, purchasing and vendors, production or work orders, collections, customer catalog. Roles and permissions per user; audit trail of who changed what and when.	See service
Custom CRM	$2,500 USD	$6,000 USD	Discovery of your sales process: where leads come from, who quotes, how long it takes and where deals stall. A pipeline built around you: your stages, fields and lost reasons; dashboards per rep and for the owner. WhatsApp and SMS inside the record: send and receive from the CRM, prefilled templates, complete conversation log per customer.	See service
AI business reports	$150 USD/mo + Setup: $500–$1,200	$400 USD/mo	Initial setup: Google Analytics 4 with an "AI Traffic" channel, Search Console, Bing, Google Business Profile, and a connection to your POS, CRM or business system (ours, or yours if it exports). We define with you the 3 to 5 numbers that really matter in your business (leads, sales per location, average ticket, low stock, closed quotes). Daily summary on WhatsApp or email at the time you choose, with yesterday’s numbers and alerts (a location dropped, a product ran out, no leads came in today).	See service
Task manager	$2,000 USD	$4,500 USD	Discovery per department: what happens daily, weekly and on demand; who does it today and where it slips. Tasks with owner, due date, priority, proof (photo, note, file) and a full log; comments per task. Recurring checklists per department (opening, closing, cleaning, preventive maintenance, deliveries) that create themselves.	See service
Mobile app	$5,000 USD	$12,000 USD	Scope definition screen by screen and the flow for your customer or your crew; clickable prototype before we code. Android and iOS app (or one platform if that is the right call) with your brand; published on Google Play and the App Store under accounts in your name. Modules per range: catalog, orders, bookings, customer accounts, push notifications, WhatsApp/SMS chat; card payments and offline mode in the upper range.	See service
Digital business card	$35 USD	$90 USD	Your own web address (first-last or company/name) with photo, title, company and logo; designed with your brand. Call, text, WhatsApp (prefilled message), email, map and "save contact" (vCard) buttons that work on iPhone and Android. Links to social profiles, catalog, website, online booking or menu; QR code ready to print on what you already use.	See service
Smart website (AI-managed)	$1,200 USD	$3,000 USD	Everything in the new website: keyword and question research, one URL per service and metro area, direct answers, structured data, sitemap, llms.txt, call/WhatsApp buttons and real speed. First-year domain and hosting included, opened in your name; the code is yours too. Connection between your site and your AI assistant (Claude and compatible) through MCP, with per-person permissions: who can switch modes, who can edit content.	See service
Website maintenance	$80 USD/mo	$250 USD/mo	Site and dependency updates, tested on staging before publishing so nothing breaks. Automatic backups with tested restores: if something goes wrong, we roll back. 24/7 uptime monitoring, with alerts and hands-on response when the site stops responding.	See service
Analytics & Search Console setup	$250 USD	$600 USD	Google Analytics 4 created and configured on your own property, in your name, with internal traffic filtered out. The events that matter, configured and tested: call, text and WhatsApp clicks, form or quote submissions, email clicks. Search Console verified, sitemap submitted and coverage reviewed: which pages Google has indexed and which it does not.	See service

Prices are plus tax; work exported to US clients is invoiced at 0 % Mexican VAT.

How to read the table

Prices are quoted in US dollars and do not include tax. Services exported to clients in the United States are invoiced at 0 % Mexican VAT.
These are starting prices: the final number depends on the real scope and is confirmed in writing in your quote, at no commitment.
Ranges updated August 2026. If you prefer to be invoiced in Mexican pesos, we can do that — Mexican VAT would then apply.
Always included: research or discovery, build with weekly previews, training, a 3-month warranty and the first month of adjustments; on websites, the first year of domain and hosting too. Not included: domain and hosting renewal from year two, professional photography, ad spend, and third-party licenses you choose.
Projects: 50 % on proposal approval and 50 % on delivery (or by phase for longer projects). Monthly plans: billed in advance, no lock-in; pause by notice before the next billing date.
Payment by wire, ACH or card. A discount for bundling services (for example website + visibility plan + reports) is reflected in the proposal.
Everything stays in your name: domain, hosting, code, database and accounts. Export your data and take everything with you whenever you want.

Pricing

Custom system vs. off-the-shelf SaaS: the 5-year math

A "per user per month" CRM or ERP looks cheap in year one. Do the math.

Custom system vs. off-the-shelf SaaS: the 5-year math
—	Off-the-shelf (SaaS)	Custom with Impulso
Upfront cost	$0 – $1,000	$6,000 – $15,000 one time
5 users × 5 years	≈ $15,000 – $30,000 in seats	No per-seat licenses
Adapts to how you work	You adapt to the software	The software adapts to you
Extra modules	Each one costs	Included in scope
Your data if you leave	Limited export	Yours, always
Break-even	—	Between year 2 and 3

Reference: HubSpot Professional $100/user/month; small-business ERP ≈ $40/user/month; Lightspeed Core $149/month (2026).

Why publish prices if every project is different?

Because an honest range saves your time and ours: you know the order of magnitude before the first call. The quote tool adjusts the range with your answers (pages, languages, locations, users) and the written proposal sets the final price. Almost nobody in our industry publishes ranges; we would rather you compare with data.

Can the proposal price change mid-project?

No, unless you ask for something outside the scope. The proposal lists what is included; if mid-way you want to add a page, a module or an integration, it is quoted separately and you decide. No charge appears on the invoice without your written approval. "The price was not what I saw" is the complaint we most want to avoid.

Are there monthly costs after delivery?

Only the ones you choose: the first year of domain and hosting is included and you renew it from year two (low annual cost). Optionally, maintenance from $80 a month, a visibility plan from $400, or reports from $150. POS Lite is monthly by nature, from $15. A static site or a custom system needs no subscription to keep running.

Is sales tax added to these prices?

Prices are quoted in US dollars and do not include tax. Work exported to clients in the United States is invoiced at 0 % Mexican VAT, so there is nothing added on our side. If you ask to be invoiced in Mexican pesos instead, Mexican VAT applies — 8 % in the northern border zone, 16 % elsewhere, 16 % on subscriptions.

How do I pay, and what about the deposit if I don’t continue?

Projects: 50 % on proposal approval and 50 % on delivery, by wire, ACH or card, invoiced in USD. If you cancel mid-project, completed work is invoiced according to the calendar and we hand over what has been built so far; you are not left with nothing and you do not pay for what was not done. It is in the terms and in the contract.

What would yours cost?

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