Custom CRM · no per-seat fees
A custom CRM with Impulso Digital Dorado runs $2,500 to $6,000 USD one time — no per-seat license — and is live in 3 to 5 weeks: your pipeline stages and fields, every quote with an owner, date and next step, WhatsApp and text messages inside the customer record, automatic reminders, and a live connection to your POS, inventory or website.
Updated:
Who it’s for
Sound familiar?
I have no idea how many quotes we sent last month or how many we closed.
Every quote gets a number, an owner, a date and a next step; the owner gets a daily summary of new, won, lost and stalled quotes.
HubSpot wants $100 a seat the moment I need one automation.
One project price, unlimited users. Reminders, assignment rules and follow-ups are part of the scope, not a higher tier.
My reps keep their customers in their own phones. When one leaves, the customers leave.
Customers and conversations belong to the business: roles and permissions, and the full history stays when the team changes.
My CRM doesn’t know what the customer bought or whether we have it in stock.
Connected to your POS, inventory and website: reps quote against real stock and see purchase history without switching screens.
Half my customers text on WhatsApp, the other half on SMS. Nothing is in one place.
WhatsApp Business API and SMS threads live inside the customer record, in English or Spanish, with templates and a full log.
What’s included
From $2,500 USD
Case studies
Each request saves the customer’s progress, lands in the admin panel with a number and status, and falls back to WhatsApp if the connection fails so nothing is lost. It is the same capture-and-follow-up flow we build into a CRM.
See case studyCustomer records, layaways and pre-orders with deposits tied to sales and inventory across several stores. The CRM ↔ POS connection is not a promise: it already runs in production in our own product.
See case studyPricing
| — | HubSpot Free | Zoho | HubSpot Professional | Custom CRM with Impulso |
|---|---|---|---|---|
| Cost per user | $0 | $14–$52 / month | $100 / month | None |
| 5 users × 5 years | $0 | ≈ $4,200–$15,600 | ≈ $30,000 | $2,500–$6,000 one time |
| WhatsApp / SMS inside the record | No (paid integrations) | Partial, extra cost | Via third-party apps | Yes, native |
| Connected to your POS and inventory | No | No | Custom development on top | Yes, in scope |
| Automations (reminders, assignment) | Very limited | By tier | Yes (that is why it costs $100) | Included |
| Your stages and fields | The system’s | Configurable with limits | Configurable | Designed on your process |
| Your data if you leave | Export | Export | Export | Your database, always |
4 steps — the first one is free
20-minute call: where your leads come from, who quotes, what you use today (chats, a notebook, loose documents, a free CRM) and what falls through.
Proposal with pipeline, automations, connections (POS, website, invoicing), price and date. No fine print.
Build in 3 to 5 weeks with weekly previews on a staging URL; your team tests it on real customers before hand-off.
Hand-held launch, team training, and a 30-day review of what closes, what is lost and why.
With Impulso Digital Dorado, $2,500 to $6,000 USD one time, no per-seat license, with WhatsApp and SMS inside the record and a connection to your POS. For comparison, HubSpot Professional is $100 per user per month — five users over five years is about $30,000 — and Zoho runs $14 to $52 per user. Invoiced in USD.
If you quote alone and do not need messaging inside the record, use it — we will say so. The trouble starts with the second rep, the first automation and the connection to your inventory: each one bumps you to a higher tier, and over five years you pay more than a CRM you own that actually talks to your operation.
Really integrated: messages are sent and received from the CRM through the official WhatsApp Business API, every conversation is stored in the customer record, and templates go out prefilled. SMS works the same way. Your number stays yours; the team works from the system and the owner sees the whole history.
3 to 5 weeks from proposal approval: week one is discovery and pipeline design, the following weeks are build with weekly previews while your team tests on real customers. Connecting your POS, QuickBooks or several messaging lines can push it to 6 weeks; dates go in writing.
They are yours: code and database are in your name from day one, and you can export customers, quotes and history to Excel or CSV any time at no cost. If we part ways the CRM remains yours; you would only lose our support. It is in the contract.
Tell us how many reps you have and where your leads come from: you get a range instantly and a free 20-minute call.
Services
POS Lite runs from $15 USD a month (three tiers, roughly $15, $20 and $30) with a 14-day free trial, no card and no setup fee.
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