Website redesign · SEO migration included
A website redesign with Impulso Digital Dorado runs $900 to $2,500 USD and ships in 2 to 4 weeks: we keep the URLs and content that already rank (301 redirect map), restructure the site around what your customers search, make it readable for Google and ChatGPT, and put a call or WhatsApp button on every section. Built nearshore in Tijuana.
Updated:
Who it’s for
Sound familiar?
My site looks like it was built in 2015 and I’m embarrassed to send the link.
Modern design, fast on phones, your brand — and, if you want, ready to change season with one sentence (websites that listen).
I’m scared to redesign and lose what little traffic I have.
Before touching anything we inventory your URLs and rankings in Search Console; what ranks is kept or 301-redirected, and we verify nothing dropped after launch.
My developer disappeared and I can’t even log in to change a price.
Every account (domain, hosting, analytics) in your name, a 1-hour hand-off, and simple edits you can make yourself — or dictate to your AI assistant.
A US agency quoted me $12,000 for a redesign.
Same structure, research and SEO migration for $900 to $2,500 USD, because we build nearshore in Tijuana — same time zone as California, live calls in English.
Half my customers speak Spanish. My website only speaks English.
The redesign is the moment to add native Spanish pages with their own URLs and search terms — not a translation widget.
What’s included
From $900 USD
Case studies
The old site was a template Google treated as duplicate content. We rebuilt it in Spanish and English with one URL per area and event type, a searchable catalog of 25+ venues, a 5-step quote tool and a client portal. Just launched — results are being measured.
See case studyThe previous site was a template neither Google nor AI engines could read. Rebuilt with 11 intent URLs, structured FAQs and an English version for San Diego: position 9 → 6 and +33 % visits.
See case studyPricing
| — | Redesign ($900–$2,500 USD) | New site ($1,200–$3,500 USD) |
|---|---|---|
| When it makes sense | You have URLs that rank, useful content or a recognized brand | The current site ranks for nothing, lives in a closed builder, or the business changed |
| What is kept | URLs with traffic, copy that works, domain and reviews | Only the domain (plus redirects to the new pages) |
| SEO risk | Low with a 301 redirect map | Low if everything is redirected; history of pages that don’t migrate is lost |
| Timeline | 2 to 4 weeks | 3 to 5 weeks |
| US agency price, for comparison | $5,000–$20,000 | $6,000–$35,000 |
4 steps — the first one is free
Free 5-minute check: which URLs rank today, how the site looks on a phone, and whether Google and ChatGPT can read it.
Proposal with scope, old-vs-new page map, price and delivery date. No fine print.
Redesign on a staging URL with weekly previews; you approve copy and design while your current site stays live.
Launch with 301 redirects, Google/Bing submission, and a 30-day ranking review with a plain-English report.
With Impulso Digital Dorado, $900 to $2,500 USD depending on page count, whether you add Spanish, and how much copy is rewritten. US freelancers charge $1,500 to $8,000 for a redesign and agencies $5,000 to $20,000; we come in lower because we build nearshore in Tijuana, not because we skip the research or the SEO migration.
Not if it is done with a redirect map. Before launch we record every URL that brings visits in Search Console and 301-redirect it to its new equivalent; afterwards we confirm Google picked it up. Sites lose rankings when they get redesigned "pretty" without that map — that is exactly what we prevent.
Redesign if you have URLs that rank, content people read or a recognized brand; start over if the site ranks for nothing, lives in a closed builder like Wix, or your business changed. We check your Search Console in the free 5-minute review and tell you which one — sometimes the honest answer is the cheaper one.
Sometimes. Closed builders (Wix, Squarespace, GoDaddy Builder) are usually worth leaving: limited URL control, incomplete structured data and poor readability for AI engines. WordPress can stay if it works, but in most redesigns we move to static HTML because it loads faster, is safer and does not depend on plugins or monthly builder fees.
2 to 4 weeks from proposal approval: week one is audit and new structure, the following weeks are design and build with weekly previews on a staging URL while your current site stays live. Adding a Spanish version or a large page count can push it to 5 or 6 weeks.
Answer 6 questions and get a range instantly. Or send us your URL on WhatsApp and we’ll tell you, free, whether to redesign or start over.
Services
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A digital business card with Impulso Digital Dorado runs $35 to $90 USD one time — no subscription — and is ready in 48 hours.